SEO & Site Performance | Danner Baumgartner

What is SEO, really?

Think of Google as a giant phone book that ranks itself.

When someone types “roofer near me,” Google picks a few websites to show first. Those top spots get most of the clicks. SEO, short for Search Engine Optimization, is the work of making sure your business is one of the names Google trusts enough to put near the top.

01

More phone calls

When you show up higher in search, more people see you, click your site, and pick up the phone.

02

Better customers

People searching Google are already looking to buy. That’s why these leads are usually warmer than ads.

03

It keeps working

Unlike ads that stop the day you stop paying, SEO keeps bringing in visitors month after month.

How I optimize your site

Three things that matter, in plain English.

Most of SEO comes down to three jobs: make your website easy for Google to read, write it so the right people find it, and make it fast enough that nobody leaves before it loads. Here’s what each one means for you.

Part 1

Making your site easy for Google to read

Google sends little robots out to read every website on the internet. If your site is built sloppily, the robots get confused and skip over it. I make sure yours is built so Google understands exactly what you do and who you serve.

A clean site structure So Google can find every page on your site, not just the homepage.
Labels Google understands Tags on each page that tell Google what it’s about, written in a language Google reads natively.
A sitemap and rules file Like handing Google a map of your business so it knows where everything is.
Mobile-friendly layout More than half of searches happen on phones. Google ranks the mobile version of your site.

Part 2

Writing the site so the right people find it

If you’re a roofer in Everett, your site needs to actually say “roofer in Everett.” Not just “quality craftsmanship since 1998.” I figure out the exact phrases your customers are typing into Google, then put those words in the right places on your pages.

The words people actually search I research what real customers type, not what you think they type.
Page titles that get clicked The blue headline you see in Google results. A good one doubles your clicks.
Clear headings on every page So both readers and Google can skim and instantly know what the page covers.
Photos that count Every image gets a short description so it shows up in Google Images too.

Part 3

Making the whole thing fast

If your site takes more than 3 seconds to load, most people leave before they ever see it. Google knows this, so slow sites get pushed down in the rankings. I trim the fat so your site opens almost instantly. On a phone, on slow internet, anywhere.

Smaller, smarter images Photos shrunk down without looking bad, so they load in a blink.
Loading only what’s needed Your site doesn’t download the whole thing at once, just what the visitor sees first.
Trimming bloated code Most websites carry hundreds of pounds of dead weight. I take it out.
A real speed score you can see I show you the before and after on Google’s own speed test, so you don’t have to take my word for it.

How we work together

A simple four-step process.

You don’t need to learn any of this stuff. You tell me about your business, I do the work, and I report back in a way that actually makes sense.

We talk

A quick call about your business, your customers, and what you want more of: calls, bookings, or sales.

I audit your site

I run your site through the same tools Google uses, then send you a plain-English report on what’s working and what isn’t.

I do the work

I handle the writing, the speed fixes, and the technical setup. You don’t touch a thing unless you want to.

You see results

Each month you get a short report: where you rank, how many people visited, and what we’re doing next.

Common questions

Honest answers, no sales pitch.

How long until I see results?

Usually a few weeks for the technical and speed work, and two to four months for real ranking jumps. SEO is slow but compounding, like planting trees. If anyone promises you page one in a week, they’re lying.

Do I have to understand any of this?

No. That’s the whole point. I’ll explain anything you want explained, but you can also just hand me the keys and check the monthly report. Your job is to run your business.

What if I already have a website?

Great. In most cases I can work with what you have. If the site is too broken to fix economically, I’ll tell you straight up and we’ll talk about rebuilding it.

How is this different from running Google Ads?

Ads are a faucet. You turn them on, leads come in; you turn them off, leads stop. SEO is a well you dig once and keep drinking from. Most businesses do best with some of both.

What does it cost?

Depends on the size of your site and how competitive your area is. I quote everything up front in a fixed monthly number, with no surprise charges and no slimy contracts. Reach out and I’ll give you a real number after looking at your site.

Help people find your business on Google.